Today’s business decisions need to be driven by data. But as the number of apps in your tech landscape grows, being “data-driven” becomes easier said than done. The average enterprise has over 900 applications spread across a variety of business units – making it harder than ever to provide stakeholders with the right data at […]
Consumers are accustomed to managing their finances online. In fact, results from a new Salesforce survey of more than 2,000 consumers show that financial services customers increasingly prefer digital experiences. Seventy-eight percent of banking customers initiate relationships on a website or app, with 44% for insurance and 42% for wealth management customers (where the products […]
Finger on the Pulse is a new series where we explore the major trends shaping business technology. In each post, you’ll learn from our key partners and their perspective on an industry trend through the lens of their unique business. You can explore the last post, Tailor-fit tech: Improving internal workflows, to dive deeper into […]
We are excited to announce that MuleSoft is fully revamping our Partner experience through a new program we call PartnerMax. PartnerMax is designed to help you grow your business, your influence, and your career.
The search for insurance begins online. More than 69 percent of insurance shoppers ran a search before making an appointment with a broker and more than 50 percent of searches are on a mobile device.
In a shift that seems to be accelerating for scaled enterprises, developer portals and public API programs are becoming more commonplace these days. In our day-to-day work with customers around the globe, public API programs, and developer portals are rapidly becoming the norm rather than the exception. While this shift in posture is becoming more […]
How effective is your trade promotion strategy and execution? Is your promotional spend – the second largest expense at your company – giving you the expected returns? Is your trade promotion management (TPM) solution powered with all the required data to provide the highest value with the right insights?
For any retail brand, personalized, digital customer engagement is now essential for staying competitive, and with fully integrated data systems, businesses have the ability to not only deliver the targeted experiences that consumers expect, but expand their customer base.
Has your retail business undergone a metamorphosis in the last five years?
Causality drives the world. We wait for certain cues (events) to do something. A chime to take our meal out of the oven. A ping to check our inbox. Devices and infrastructure are no different.