In previous blogs, we dug into the various ways Salesforce has transformed internal processes using MuleSoft technology. With MuleSoft, Salesforce has streamlined employee onboarding and built reusable assets for a more seamless M&A process. This blog will review another use case, specifically Salesforce’s move to B2C headless commerce, and is the next in this series of how Salesforce uses MuleSoft.
COVID-19 isn’t just revealing issues across society, health-care preparedness, and business continuity — it’s also revealing new omnichannel capabilities for retailers beyond “curbside pickup” or a flash message about pandemic hardship.
Decathlon has over 1,600 sporting goods stores globally and, more recently, they have expanded their presence in the U.S. market. In order to drive seamless customer experiences at scale, Decathlon partnered with MuleSoft to build a foundation of reusable APIs — making it easier to plug in new services.
Univar Solutions is a leading global distributor of specialty and basic chemicals. With 800 distribution facilities and a network of 8,000 producers worldwide, we rely on our operational excellence to provide customers with reliable deliveries, while offering cost competitive products. We operate in a heavily-regulated environment, sell entirely B2B, and have grown heavily through acquisition.
The retail industry continues to adapt to changing customer expectations and connecting to the modern customer through digital channels. Today, 79% of Americans shop online and expect a compelling customer experience across channels. In fact, customers that have personalized online shopping journeys spend 140% more than their counterparts.
The importance of eCommerce is expanding rapidly, especially with Amazon continuing to build its robust platform. Online sales will reach $414 billion by 2018 and mobile commerce now accounts for 21% of total digital sales. Given the growing importance of eCommerce as a channel, it is imperative that eCommerce works seamlessly with a retailer’s traditional channels.
Typical eCommerce Platforms today tightly couple their technology layers, inhibiting any flexibility to drive omnichannel experiences.
In today’s age of digital commerce, consumers are more likely to engage with brands that offer unique and consistent experiences irrespective of the consumer’s preferred channel. If you look at a typical buying journey of a consumer(see example below), you would realize that they multiplex in and out of various channels before they buy a particular product.
And, more importantly, if that multiplexed experience is not differentiated and engaging then there is significant churn.
The consumer landscape continues to rapidly evolve, but it is clear that a consistent brand experience across all purchasing channels is no longer just expected, it is required. This is not just true for retail, but for industries across the spectrum – from manufacturing and CPG to finance and high-tech.
The importance of a consistent, connected brand experience is demonstrated in MuleSoft’s recent Connected Consumer Report, which found that over half of consumers experience an inconsistent,
MuleSoft provides the most widely used integration platform for connecting any application, data source or API, whether in the cloud or on-premises. With Anypoint Platform®, MuleSoft delivers a complete integration experience built on proven open source technology, eliminating the pain and cost of point-to-point integration. Anypoint Platform includes CloudHub™ iPaaS, Mule ESB™, and a unified solution for API management™, design and publishing.