How Salesforce Commerce Cloud enables headless commerce with MuleSoft

In previous blogs, we dug into the various ways Salesforce has transformed internal processes using MuleSoft technology. With MuleSoft, Salesforce has streamlined employee onboarding and built reusable assets for a more seamless M&A process. This blog will review another use case, specifically Salesforce’s move to B2C headless commerce, and is the next in this series of how Salesforce uses MuleSoft.

3 APIs that enable self-service for eCommerce customers

COVID-19 isn’t just revealing issues across society, health-care preparedness, and business continuity — it’s also revealing new omnichannel capabilities for retailers beyond “curbside pickup” or a flash message about pandemic hardship.

NRF 2020: Learn about headless commerce with MuleSoft and Commerce Cloud

Consumers who use multiple channels to shop spend 9% more when they come into the store. In fact, 73% of today’s consumers use more than four channels to complete their shopping journey. But how can retailers create and deliver a consistent brand experience across all channels when an average commerce transaction crosses over 39 different systems? One approach is headless commerce with APIs — the decoupling of front and back-end commerce systems,

Decathlon digitizes its in-store experience with MuleSoft

November 20 2019

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Decathlon has over 1,600 sporting goods stores globally and, more recently, they have expanded their presence in the U.S. market. In order to drive seamless customer experiences at scale, Decathlon partnered with MuleSoft to build a foundation of reusable APIs — making it easier to plug in new services.

How Univar Solutions used Salesforce and MuleSoft to modernize B2B eCommerce

Univar Solutions is a leading global distributor of specialty and basic chemicals. With 800 distribution facilities and a network of 8,000 producers worldwide, we rely on our operational excellence to provide customers with reliable deliveries, while offering cost competitive products. We operate in a heavily-regulated environment, sell entirely B2B, and have grown heavily through acquisition. 

How C&A increased eCommerce reach by 122% with MuleSoft

eCommerce case study

C&A doubled its eCommerce reach by 122% and expanded from nine to 20 countries with MuleSoft. Here’s how.

How ASICS delivers new eCommerce experiences faster

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The retail industry continues to adapt to changing customer expectations and connecting to the modern customer through digital channels. Today, 79% of Americans shop online and expect a compelling customer experience across channels. In fact, customers that have personalized online shopping journeys spend 140% more than their counterparts.

How to Strengthen eCommerce with SAP Hybris and Anypoint Platform

September 20 2017

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The importance of eCommerce is expanding rapidly, especially with Amazon continuing to build its robust platform. Online sales will reach $414 billion by 2018 and mobile commerce now accounts for 21% of total digital sales. Given the growing importance of eCommerce as a channel, it is imperative that eCommerce works seamlessly with a retailer’s traditional channels.

Typical eCommerce Platforms today tightly couple their technology layers, inhibiting any flexibility to drive omnichannel experiences.

The Benefits of Headless eCommerce

In today’s age of digital commerce, consumers are more likely to engage with brands that offer unique and consistent experiences irrespective of the consumer’s preferred channel. If you look at a typical buying journey of a consumer (see example below), you would realize that they multiplex in and out of various channels before they buy a particular product.

And, more importantly, if that multiplexed experience is not differentiated and engaging then there is significant churn.

Webinar: What is Headless eCommerce and Why Should You Care?

headless ecommerce

The consumer landscape continues to rapidly evolve, but it is clear that a consistent brand experience across all purchasing channels is no longer just expected, it is required. This is not just true for retail, but for industries across the spectrum – from manufacturing and CPG to finance and high-tech.

The importance of a consistent, connected brand experience is demonstrated in MuleSoft’s recent Connected Consumer Report, which found that over half of consumers experience an inconsistent,