How to personalize the shopper experience with headless commerce

I’m more loyal to retailers when I feel like I have a direct connection, and I’m not alone: 84% of consumers say that being treated like a person is important to winning their business. We all want a more personalized experience, but for retailers, this is a huge challenge because of the brittle mess of systems supporting each channel. On top of that, even the best personalization efforts feel inauthentic when they break across channels.

How to up-level your shopper’s customer experience with MuleSoft Accelerator for Commerce Cloud

November 2 2020

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In our previous blog, we explored how our latest update to MuleSoft Accelerator for Salesforce Commerce Cloud, a prebuilt integration solution consisting of integration assets and instructions, streamlines your order management and prepares you to take on new commerce delivery models. To keep up with innovations in Commerce, we’ve updated our Accelerator once more to synchronize customer information between Salesforce Commerce Cloud and ERP or Salesforce Service Cloud.

Eliminate custom code: New connectors for Salesforce B2C Commerce Cloud

October 15 2020

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Just in Q2 of this year, digital shopping revenue grew an unprecedented 71% compared to the previous year. As shoppers become digital natives, successful businesses such as WatchBox are turning to Salesforce B2C Commerce Cloud to deliver customer-centric commerce experiences everywhere. 

How to streamline order management with MuleSoft Accelerator for Commerce Cloud

In our previous blog, we explored how MuleSoft Accelerator for Salesforce Commerce Cloud, a prebuilt solution of integration assets and instructions, helps you deliver connected commerce experiences faster by jumpstarting your product and inventory integrations to Salesforce Commerce Cloud. This blog focuses on Accelerator’s newest capability, order management integration to Salesforce Commerce Cloud. 

How Salesforce Commerce Cloud enables headless commerce with MuleSoft

In previous blogs, we dug into the various ways Salesforce has transformed internal processes using MuleSoft technology. With MuleSoft, Salesforce has streamlined employee onboarding and built reusable assets for a more seamless M&A process. This blog will review another use case, specifically Salesforce’s move to B2C headless commerce, and is the next in this series of how Salesforce uses MuleSoft.

3 APIs that enable self-service for eCommerce customers

COVID-19 isn’t just revealing issues across society, health-care preparedness, and business continuity — it’s also revealing new omnichannel capabilities for retailers beyond “curbside pickup” or a flash message about pandemic hardship.

NRF 2020: Learn about headless commerce with MuleSoft and Commerce Cloud

Consumers who use multiple channels to shop spend 9% more when they come into the store. In fact, 73% of today’s consumers use more than four channels to complete their shopping journey. But how can retailers create and deliver a consistent brand experience across all channels when an average commerce transaction crosses over 39 different systems? One approach is headless commerce with APIs — the decoupling of front and back-end commerce systems,

Decathlon digitizes its in-store experience with MuleSoft

November 20 2019

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Decathlon has over 1,600 sporting goods stores globally and, more recently, they have expanded their presence in the U.S. market. In order to drive seamless customer experiences at scale, Decathlon partnered with MuleSoft to build a foundation of reusable APIs — making it easier to plug in new services.

How Univar Solutions used Salesforce and MuleSoft to modernize B2B eCommerce

Univar Solutions is a leading global distributor of specialty and basic chemicals. With 800 distribution facilities and a network of 8,000 producers worldwide, we rely on our operational excellence to provide customers with reliable deliveries, while offering cost competitive products. We operate in a heavily-regulated environment, sell entirely B2B, and have grown heavily through acquisition. 

How C&A increased eCommerce reach by 122% with MuleSoft

eCommerce case study

C&A doubled its eCommerce reach by 122% and expanded from nine to 20 countries with MuleSoft. Here’s how.