retail

Enhance your customer journey with MuleSoft Accelerator for Retail

Delivering a personalized customer experience has never been more important, especially with the rise of digital commerce. Consumers are in the driver's seat when

Paty Riquelme

7 mins read | July 20, 2021

API strategy

How to build connected customer experiences across the retail value chain

The growth of digital commerce and omnichannel interactions have forced retailers to further invest in digital transformation to meet the evolving expectations of their

Amber Aragon

6 mins read | May 27, 2021

Business

Opinion: Did lack of agility stall a retail giant’s digital transformation attempt?

In a recent article about a major retailer’s struggles to balance Amazon-grade competitive pressure to digitally transform against the livelihoods of its in-store customer

David Berlind

10 mins read | May 11, 2021

Business

On the go: What retailers can learn from Amazon’s continued high-street push

The launch of the UK’s first Amazon Fresh stores last month caught a lot of attention, with long queues building up outside and the

Ian Fairclough

8 mins read | April 26, 2021

Salesforce integration

How to prepare for a surge in holiday customer service calls

This holiday season will be unlike any we’ve ever experienced. Despite the uncertainty of whether consumers will spend money during this holiday season, consumers

Paty Riquelme

8 mins read | December 10, 2020

Business

How to personalize the shopper experience with headless commerce

I’m more loyal to retailers when I feel like I have a direct connection, and I’m not alone: 84% of consumers say that being

Harsh Karmarkar

8 mins read | November 17, 2020

Business

4 ways real-time inventory updates can save retailers time and money

Using physical stores to support digital shopper traffic might seem counterintuitive, but monthly rental fees are a sunk cost and inventory is already sitting

Paty Riquelme

9 mins read | November 4, 2020

Salesforce integration

How to up-level your shopper’s customer experience with MuleSoft Accelerator for Commerce Cloud

In our previous blog, we explored how our latest update to MuleSoft Accelerator for Salesforce Commerce Cloud, a prebuilt integration solution consisting of integration

Parth Shah

6 mins read | November 2, 2020

Dev guides

3 APIs that enable self-service for eCommerce customers

COVID-19 isn’t just revealing issues across society, health-care preparedness, and business continuity — it’s also revealing new omnichannel capabilities for retailers beyond “curbside pickup”

Rajesh Ganapathy

11 mins read | May 22, 2020

Digital transformation

3 ways our customers are using APIs to build future-proof businesses

The line between technology and non-technology companies is being blurred as businesses are looking more and more to create winning customer experiences through digital

Aubrey Morgan

6 mins read | May 19, 2020

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