Search Results for: marketing
Top IT trends shaping global enterprises
For businesses, digital is just the threshold for competition; to come out on top, IT and business leaders must tackle a new set of challenges.
Getting on track with microservices
As enterprise IT seeks greater speed and agility through the adoption of a microservice architecture, they find this new paradigm can collide with long-established operating models.
Modernize life sciences with an API infrastructure
Life science IT departments face increasing demands because of clinical trials’ growing complexities, including the proliferation of specialized applications, ballooning numbers of stakeholders, and data security and privacy considerations.
How Pilot Flying J developed an omnichannel strategy with MuleSoft
In the 60 years since its foundation as a single gas station in Virginia, Pilot Flying J has grown to be the largest operator of travel centers in North America. With over 750 locations serving more than 1.6 million professional drivers and traveling motorists daily, Pilot Flying J provides its guests with overnight parking, showers, […]
How to build an agile mobile strategy using APIs
As the number of mobile users grows to almost 5 billion in 2019, companies are under immense pressure to deliver engaging and secure apps, and not just for consumers. Mobile apps have become an essential tool to unlock employee innovation and productivity. And key to providing the experiences that customers and employees expect is the […]
CIO perspective: We all recognize the importance of data to the customer experience, so why can’t we get it right?
I began my career in retail technology in 1992, a few years before Amazon began selling books online and would, as we all know, go on to forever redefine retail and consumer behavior. In all that time, data about customers, inventory, service, and marketing simmered below the surface of retail organizations — never rising to […]
A path to leadership buy-in for your efforts to change the IT status quo
The fiscal year is ending and once again, your efforts to get modernization improvements funded haven’t planned out. You know that this lack of funding won’t stop any of your partners from decrying the competency or effort of IT.
Using APIs to build a single view of customers
The pace of change in customers’ expectations in an always-on, always-connected world has never been higher.
How to build seamless omnichannel experiences with MuleSoft
These days, the entire shopper journey — from awareness and acquisition to transaction and service — has been completely disrupted.
6 reasons you don’t want to miss MuleSoft Summit London
MuleSoft Summit is returning to London on Tuesday, 13th of November at the ExCel Centre. The one-day event will provide hands-on sessions focused on driving digital transformation and innovation for CIOs, IT leaders, architects, and developers.



