Insurance dives into the omnichannel opportunity
The search for insurance begins online. More than 69 percent of insurance shoppers ran a search before making an appointment with a broker and more than 50 percent of searches are on a mobile device.
Search Results for: marketing
Avoiding the top 5 mistakes in a public API program
In a shift that seems to be accelerating for scaled enterprises, developer portals and public API programs are becoming more commonplace these days. In our day-to-day work with customers around the globe, public API programs, and developer portals are rapidly becoming the norm rather than the exception. While this shift in posture is becoming more […]
Accelerate and optimize your Trade Promotion Management with MuleSoft
How effective is your trade promotion strategy and execution? Is your promotional spend – the second largest expense at your company – giving you the expected returns? Is your trade promotion management (TPM) solution powered with all the required data to provide the highest value with the right insights?
How to connect data to boost digital customer engagement
For any retail brand, personalized, digital customer engagement is now essential for staying competitive, and with fully integrated data systems, businesses have the ability to not only deliver the targeted experiences that consumers expect, but expand their customer base.
Digital transformation in retail: Metamorphosis with automation
Has your retail business undergone a metamorphosis in the last five years?
Create an Event Fabric: Introducing the MuleSoft Connector for Salesforce’s Pub/Sub API
Causality drives the world. We wait for certain cues (events) to do something. A chime to take our meal out of the oven. A ping to check our inbox. Devices and infrastructure are no different.
Turbocharging innovation: Connected. Automated. Unified.
As the business environment remains highly uncertain, organizations must be able to innovate and transform with agility at speed.
APIs Into API$: Exploring API Monetization With MuleSoft and Revenium
When it comes to APIs, monetization is top of mind for business and technology leaders looking to create new revenue streams, and market trends have driven a growing number of monetization-curious organizations to implement API monetization.
New MuleSoft Accelerators to jumpstart key industry initiatives
We’re thrilled to highlight new, industry-leading MuleSoft Accelerators that will jumpstart development for your top integration and business initiatives. In Q1, we launched new Accelerators for Manufacturing and Life Sciences, and we added assets to support additional use cases in the Retail and Financial Services industries.
How MuleSoft integrates Salesforce’s CDP with external customer data sources
In Salesforce’s State of the Connected Customer report, 54% of respondents said “it generally feels like sales, service, and marketing don’t share information,” while 86% reported the societal role of companies is changing.