Search Results for: marketing
The best of 2020: MuleSoft Community Awards
This past year was a testament to the amazing individuals that make up our MuleSoft Community. From switching from in-person MuleSoft Meetups to virtual experiences seemingly overnight, to continuously creating high-quality technical content, to teaching others remotely — the MuleSoft Community overcame obstacles with resilience. We want to take a moment to reflect and recognize […]
5 lessons for building an API company with Christine Spang
This episode’s special guest is Christine Spang, co-founder and CTO of Nylas. Nylas provides a set of communications APIs that help developers connect to email, calendar, and contacts providers. During the conversation, Christine relates the experience of founding an API product company and provides tips and lessons learned on product strategy, developer experience, and balancing […]
Engage the ecosystem
Why have APIs proven to be such a powerful catalyst for digital transformation? The answer lies in the API ecosystem, which encourages API providers and consumers to collaborate in order to deliver previously unimaginable customer experiences. The ability to build APIs on top of other APIs leads to a rapid proliferation of capability that is […]
How to prepare for a surge in holiday customer service calls
This holiday season will be unlike any we’ve ever experienced. Despite the uncertainty of whether consumers will spend money during this holiday season, consumers will opt to spend online instead of in-store. McKinsey is reporting that 30-60% of shoppers will shift their holiday shopping to online platforms. Shoppers who purchase through digital platforms tend to […]
The modern insurance carrier: Delivering results with APIs
This post was written in partnership with Green Irony and Alexander Solomon, Lead Insurance Industry Marketing Manager at MuleSoft. The rise of the digital consumer has led to higher expectations for every business. This shift has forced traditionally slow-to-adapt industries to modernize — or risk being left behind. For this reason, the insurance industry is undergoing rapid evolution. […]
Meet the MuleSoft Hackathon 2020 judges
The first-ever MuleSoft Hackathon is nearing its end and we are excited to see what all of you have created! You may be wondering what happens after you submitted your project — we have an awesome set of judges from Facebook, MicroStrategy, and MuleSoft who will be selecting the winners! Below, you can find more […]
How to enable a single source of truth with MDM and integration
A primary growth vector on the mind of many CIO’s today are mergers and acquisitions. And many of these CIO’s are in charge of managing a host of internal systems that share data. Establishing a single source of truth that can unite these systems in near real-time, so that operations can run seamlessly across old […]
How to personalize the shopper experience with headless commerce
I’m more loyal to retailers when I feel like I have a direct connection, and I’m not alone: 84% of consumers say that being treated like a person is important to winning their business. We all want a more personalized experience, but for retailers, this is a huge challenge because of the brittle mess of […]
Build vs. buy: Why today’s transformation projects mandate an iPaaS
This post was written in partnership with Green Irony and Alexander Solomon, Lead Insurance Industry Marketing Manager at MuleSoft. Many IT leaders are predisposed to think, “Why do I need to buy a platform to handle my integration needs? I’ve been handling my integrations with no platform up until now.” I understand that perspective, and […]
Why you need a ‘heads-up’ data strategy
“McKinsey research shows bold moves to adopt digital technologies early and at scale, combined with a heavy allocation of resources against digital initiatives and M&A, correlate highly with value creation” Digital strategy in a time of crisis, © McKinsey 2020 Imagine having to identify every customer data point in 100s of business systems, capturing all […]



