Search Results for: marketing
Why you can’t have a connected car without modern integration
Three years ago, Category 5 Hurricane Irma was quickly approaching the coastline of Florida — forcing many evacuees to frantically join long lines at gas stations to fuel up as they fled north. At the same time, Tesla’s CEO Elon Musk announced that the company would boost the range of its cars, enabling Tesla owners […]
Connect apps and APIs: Jumpstart your way to an all-digital business
This blog was originally published on the Salesforce blog and was co-written with Ed Cho, Senior Product Marketing Manager on the Platform team. Cutting doctor’s appointment referral times by half. Processing a bank loan in support of small business in less than two days. Accelerating test results to help stop the spread of disease. IT […]
3 characteristics of a modern iPaaS
Integration is critical for all businesses, and selecting the right Integration Platform-as-a-Service (iPaaS) early on is important for any organization looking to accelerate digital efforts. Many organizations question whether their needs are similar to large enterprises with complex backends or if a few simple point-to-point integrations would suffice. However, this is exactly the moment you […]
Lou Powell on integration in the enterprise
For this installment of APIs Unplugged, Matt McLarty and Mike Amundsen sat down with ProKarma’s Lou Powell to talk about successful API integration efforts in the enterprise and his API IQ quadrant. Currently, a partner at ProKarma, an “experience engineering” company, Powell works closely with businesses to create pioneering experiences and accelerate outcomes, unlocking greater […]
MuleSoft partners with America SCORES to scale impact in low-income public schools
This blog was originally published on the America SCORES website. America SCORES is a high-touch non-profit organization with high-tech ambitions. Focused on afterschool services for low-income youth, its high-touch approach depends upon skilled coach-mentors working face-to-face with students, combining sports, creative expression, and service-learning. SCORES’ bold tech ambitions stem from a recognition that to scale […]
API monetization: The road to premium starts with freemium
Get ready to have everything you knew about business monetization turned upside down and inside out. It’s been right around a decade since businesses have started effort at formally monetizing APIs and there have been notable successes (e.g. Twilio, AWS), failures (e.g., Edmunds, ESPN) and creative pivots (e.g., Twitter). After 10 years of watching these […]
Context-driven discovery of your most strategic and reusable APIs
As your marketplace of reusable APIs grows, the flywheel effect and the return on value increases exponentially through savings in IT cost. The economies of scale potential can be the driver for more strategic focus and investment toward discovery and delivery of such foundational and reusable APIs within your organization.
5 simple ways to achieve fast MuleSoft ROI
We invited Savannah Cole, Head of Marketing and Paul Kersey, Head of Service Delivery at Apisero — a Premier MuleSoft partner and the Americas Growth and Emerging Partner of the Year — to share five ways to achieve ROI, fast. Previously, Apisero has partnered with industry-leading organizations such as Isagenix, Blue Yonder, Wheelpros, and Chargepoint […]
Value exchange in API business models
In this episode, Mike and Matt dig into the notion of API business models. Inspired by the thinking of Clayton Christensen, Alex Osterwalder, Melissa Perri, and others, they examine the concepts of value networks and value exchange to propose a method for mapping out digital business models powered by APIs. Have a listen here:
+14 virtual MuleSoft Meetups in July
Our Meetup groups have scheduled another packed month of virtual events! Throughout July, you’ll have the opportunity to join local virtual Meetups from anywhere in the world, and both our Online Groups in English and Spanish will also be holding global virtual events. MuleSoft Meetups provide great opportunities to learn from MuleSoft experts, meet our […]



